GOAL: design a versatile and unique visual campaign (visual vocabulary) to use across STEPS (Student Transition & Empowerment Programs for Success) event flyers and graphics.
CONCEPT: the color gold symbolizes success and is often associated with items, such as medals and trophies, received after succeeding in something. The imagery of rays symbolizes showers of wealth or abundance while the contrasting flowy lines symbolize paths to success.
Different event posters following the design campaign's visual style (composition, typeface, color palette, and graphic elements).
